Artificial intelligence (AI) is transforming marketing. AI allows marketers to understand customers better, create more personalised experiences, and automate tedious tasks. Here are six impactful ways to use AI for marketing success.
1. Optimise Infographics
AI is great at optimising visual assets like infographics. It can analyse data to determine the most effective infographic design, text, and visuals. AI can also generate interactive infographic examples tailored to different audiences. This improves engagement and sharing.
In particular, AI can bolster infographic performance in three ways. First, it can analyse viewer behaviour data to refine designs and text. Higher performing infographics have more impact.
Second, AI can create interactive infographics that adapt to each viewer. For example, touch-screen kiosk infographics can display different information based on who is using it.
Finally, AI can automatically generate infographics based on data. Marketers simply input statistics, themes and brand assets. The AI produces optimised, on-brand infographics tailored to different content formats.
2. Predict Customer Behaviour
AI analyses data to identify trends and patterns in customer behaviour. This helps marketers anticipate what customers will do next. For example, AI can forecast when a customer will likely make a purchase or churn. Marketers can then proactively engage each customer with relevant messages and offers.
Specifically, predictive analytics uses machine learning algorithms to process data and make predictions about future outcomes. By applying predictive models, marketers can identify customers who are likely to churn, respond to campaigns, or have a high lifetime value. These insights enable highly-targeted marketing activities.
For example, by determining customers likely to churn, retention programs can be launched to improve customer satisfaction. Predictive analytics also powers dynamic pricing and inventory optimisation. Overall, the ability to understand customers' and prospects’ behaviour better leads to smarter marketing.
3. Personalise Content
AI powers personalisation by matching content to individual interests. For example, chatbots interact with website visitors and adapt content accordingly. AI recommends products based on each shopper's unique preferences. Personalised content boosts engagement and conversions.
Specifically, AI techniques like machine learning, natural language processing (NLP) and sentiment analysis enable real-time personalisation. Chatbots analyse user inputs and respond appropriately. Recommendation engines serve up customized product suggestions. AI assesses customer data to segment audiences and tailor content for each segment.
For example, email content can be personalised using customer history data. A dynamic subject line, customised product recommendations and personalised messaging make each email relevant. Similarly, web experiences can be adapted using geolocation, past interactions and more. AI takes personalisation to the next level.
4. Enhance Customer Service
Smart chatbots can handle routine customer service queries. This frees up human agents for complex issues. Chatbots use NLP (natural language processing) to understand questions. They improve through continuous learning. Together, AI and human agents enhance customer satisfaction.
Chatbots act as virtual assistants that can handle common requests like account inquiries, product questions, and order tracking. NLP enables chatbots to comprehend different questions and respond accurately. Chatbots also get smarter over time through machine learning. As they interact with more customers, performance improves.
Meanwhile, human agents focus on addressing intricate customer issues and complaints requiring human touch. This combination provides quick assistance for simple queries through chatbots while maintaining high-quality service for complex issues. Overall, chatbots and human agents together boost customer satisfaction.
5. Automate Ads
AI takes the hassle out of managing ads. It sets up campaigns and optimises bids to get results. AI evaluates data to identify the best platforms, placements and audiences. Marketers simply define campaign objectives and budgets. AI handles the rest, delivering ads that perform.
For example, AI ad platforms use machine learning to optimise bid amounts and target the most valuable audiences. AI evaluates historical data to determine ideal ad frequency, timing, placements and more to maximise impact. Automated ads are faster, efficient and insightful.
AI also powers dynamic creative optimisation. Multiple ad versions are tested to determine top performing combinations of imagery, text, formats, etc. Winning creative iterations get served more frequently. This iterative approach generates better results.
6. Improve Search Visibility
AI analyses website content and user search patterns. It then optimises pages to rank higher in search results. AI identifies opportunities to add keywords, meta descriptions, headers, media, and more. This organic visibility drives more qualified traffic to websites.
Specifically, AI audits website content, structure, metadata and architecture. It checks hundreds of optimisation factors to surface areas of improvement. AI also evaluates search rankings and suggests ways to grow visibility. This elevates SEO success.
Additionally, AI tracks customer searches and identifies relevant long-tail keywords to target. It monitors rankings in real-time to refine strategies. AI takes the guesswork out of SEO, saving time and resources.
Conclusion
AI is transforming modern marketing in exciting ways. It enables marketers to scale efforts, save time and boost performance. To stay ahead, brands should start exploring proven applications of AI across different marketing activities. With the right strategy, AI can take your marketing to the next level.
The possibilities of AI in marketing are immense. As the technology advances, more innovative applications will emerge. Brands that leverage AI early on will gain a competitive advantage. By integrating AI, marketers can work smarter, target customers better and maximise results. The marketing AI revolution is here.
